SoLoMo (Social, Local, Mobile)

SoLoMo is a marketing strategy that integrates social media, local engagement, and mobile technology to enhance customer interactions and drive event success. It's especially relevant in today's landscape, where attendees expect real-time, personalized, and  immersive event experiences.

Breaking Down SoLoMo

1. Social – Leverage social media for event buzz, user-generated content (UGC), and influencer collaborations.

2. Local – Engage the local community, use geo-targeting, and highlight regional aspects.

3. Mobile – Optimize for smartphones with QR codes, event apps, and SMS engagement.

SoLoMo in Action: Event Marketing Strategies

Social: Harnessing Community & Content

• Use UGC and live streaming to extend event reach.

• Partner with local influencers or industry leaders to boost credibility.

• Create event hashtags and encourage attendees to share their experiences.

Local: Leveraging Place & People

• Feature local speakers, businesses, and cultural elements to make the event feel personal.

• Implement geo-fenced ads and push notifications to reach nearby audiences.

• Host pre- and post-event networking opportunities to build lasting relationships.

Mobile: Enhancing Convenience & Engagement

• Use QR codes for seamless check-ins, downloads, and exclusive offers.

• Provide a mobile-friendly agenda and interactive maps.

• Send personalized follow-ups via SMS or email within 24 hours.

SoLoMo is a marketing strategy that integrates social media, local engagement, and mobile technology to enhance customer interactions and drive event success. It’s especially relevant in today’s landscape, where attendees expect real-time, personalized, and immersive event experiences.

Why SoLoMo Matters Now

After years of virtual events, brands must create memorable, in-person experiences while leveraging digital tools. This approach not only boosts attendance and engagement but also ensures events have a lasting impact.